An Experience Before Its Time
The first-ever Ecksand boutique opened on the 15th floor of a building in Philips Square—the heart of Montreal’s famed Jewellers District.
At the time, the world of luxury lived almost exclusively behind traditional glass displays; fine jewelry online was a rare exception. Yet, Yoan and Erica chose this pioneering path, convinced that digital platforms and direct boutique sales would become the twin pillars of a new era of transparency and connection.
The Atelier is Born
While an early collaboration with a major Canadian retailer validated their expertise, it served primarily as a catalyst, confirming the founders' belief that Canadian craftsmanship possessed the talent to meet, and then exceed, the highest international standards.
This evolution led naturally to the opening of the Ecksand atelier in 2012. By stepping away from the logic of mass production, this space became a sanctuary for their commitments and a guarantor of impeccable traceability.
Therefore, Ecksand was built with patience and sincerity, guided by the precision of the artisan’s hand and a clear vision. Yoan and Erica consider it a journey that transcends mere profession;
It is a true jewelry crusade.
A Mission Propelled
The story of Ecksand unfolds as a continuous narrative, where each campaign serves as a distinct chapter in the Maison’s evolving identity. These visual journeys oscillate between creative exploration and quiet introspection, weaving together threads of bold audacity and deep-rooted tradition to form a cohesive legacy. By approaching each release as part of a singular, unfolding tale, the brand ensures that its spirit is captured in every frame and every setting.
New York Fashion Week
The Maison’s international trajectory reached a pivotal milestone during New York Fashion Week in 2025 with an exclusive private showcase. This debut served as more than a launch; it acted as a bridge, grounding the Maison’s independent and authentic luxury in the vibrant energy of the American market. Drawing upon the technical excellence of Montreal, the brand successfully translated its unique vision to resonate with the sophisticated sensibilities of a New York audience.
A Transformative Signature Arises
The Aura collection stands as a vivid testament to this narrative approach, serving as an evocative ode to escapism. Captured against the sun-drenched, dreamlike vistas of California, the campaign remains firmly anchored in a distinctive French-Canadian perspective. Through the presence of ambassador Ari Fournier, who personifies the intersection of sensitivity, modernity, and untethered freedom, the campaign transcends simple product display to become a study in character and atmosphere.
Paris
For the 2026 Bridal Collection, the narrative thread pulls toward Paris, the evocative city of love that serves as the backdrop for the founders’ own engagement. This personal history breathes life into the designs, transforming jewelry into vessels of commitment. By expertly blending ancestral craftsmanship with contemporary aesthetics, each piece is forged to honor new unions and endure as a lasting reflection of the promises made between two people.

